In-line stand–national pavilion & brand awareness German Meat gathers all top premium meat providers from Germany. Our challenge was to increase brand awareness to the German Meat brand and to attract new leads for the German suppliers.
A national pavilion is always a challenge for our design department. The main focus was to keep the stand design, capturing at the same time the essence of the other co-exhibitors. Through a transparent communication with the client, a detailed research that included each meat provider and by carefully analyzing the competition’s approach, we managed to deliver a stand design that truly reflects the brand’s message and strategy.